Product Management is above all else a business function, focused on maximising business value from a product. Product Managers should be obsessed with optimising a product to achieve the business goals while maximising return on investment.
Another key function is focused on technology. And is even more important in an Agile world where Product Managers spend more time day to day with the development team than with anyone else inside the business.
User experience focusing service
Our key benefits are focused on the user experience. Last but not least the Product Manager is the voice of the user inside the business and must be passionate about the user experience. Again this doesn’t mean being a pixel pusher but you do need to be out there testing the product, talking to users and getting that feedback first hand. Also is important to educate all customers about reaching a maximum of efficiency with a product usage.